Jeff Hawley and Brian Solis discuss Yamaha's efforts in consumer-focused digital marketing. Recorded at the Winter NAMM show, just after Brian presented the keynote "The End of 'Business As Usual'— How to Rewire for Success".
Brian interviewed Jeff as part of the BrianSolisTV "Welcome to the Revolution" series in August 2011. This interview continues the discussion as it relates to driving sales in the music retail space. Check out www.briansolis.com for information on Brian's blog, speaking engagements and books.