Yamaha Three440™ honors what it means to live as a musician, capturing artists through thoughtful storytelling about specific moments in their journeys.

Yamaha Artist Relations Group (YARG) launched this digital storytelling platform in January 2025, focusing on the space just beyond the spotlight to capture both the work and wonder that brought them there. The stories amplify the core belief that being a musician is remarkable in itself, while sharing deeply personal insights to inspire others beyond songs.

Three440’s roots go back to All Access, YARG’s celebrated print magazine that was published between 2000 to 2017. Known for its striking photography and in-depth features, All Access redefined what artist coverage could be. Readers gained rich perspectives into the artistry behind the world of music, and the publication set industry standards for authenticity and respect. When digital media consumption habits shifted, the YARG team reimagined how to evolve its legacy of storytelling excellence to resonate more powerfully through modern approaches and delivery. After years of development, Three440 emerged.

The name itself draws from Yamaha’s heritage. The “three” recalls the three tuning forks in the company’s iconic logo, which symbolize the company’s balance between melody, harmony and rhythm. The “440” references A440, the universal concert pitch that keeps instruments and musicians in tune, all together.

Three440 represents that balance, connection and resonance as a digital storytelling platform featuring incisive video production and expanded feature storytelling. Discover it through the kinetic joy of marimba player and avid cyclist Rebekah Ko, the pure gratitude of keys man Brother Paul Brown finding his home in music as a youth in a homeless school, acclaimed pianist Lara Downes’ innovations to grow the classical music audience, and more.

Explore all the artists featured on Three440.