When Dr. Sarah Fabian, Assistant Professor of Music and Director of Bands, arrived at Gardner-Webb University in Bolling Springs, North Carolina, she revamped the recruitment strategy. She visited high schools, attended music festivals and met with music educators to promote the music program at Gardner-Webb. She also made a conscious effort to personally connect with prospective students. “Whether through phone calls, emails, lessons, meetings or Zoom, I aimed to show potential students what Gardner-Webb offered in terms of personalized education, performance opportunities and mentorship,” Fabian says.
Her strategic, multifaceted approach focused on increasing visibility and creating a culture of excellence and excitement around the music ensembles — and she achieved significant growth in the number of music majors, and members of the marching band, pep band and symphonic band. “I emphasized that the marching band was not just a musical group, but a community where students could find belonging, develop leadership skills and build lasting relationships,” Fabian explains.
High schoolers were invited to band day events and were able to experience game day at GWU. The band performed at more school events, exhibitions and sports games, so students saw the value of joining a group that had a wide range of opportunities.
“The pep band became a more inclusive group by broadening the type of instruments we included, allowing nontraditional band students to join,” Fabian explains. “The pep band was moved down to the court for more visibility, and they sure bring the energy!”
A key to all of these initiatives was instilling a sense of excellence, pride, fun and a sense of belonging. Fabian continued, “I made sure my students understood the value of their hard work, and I’m proud to say that faculty, staff, students and community members often reach out to share their praise!”
In addition to attracting prospective students and engaging current students, Fabian also rebuilt alumni relations and reestablished connections with the local community. She used multiple channels — emails, phone calls, social media — to reach out to alumni and created personalized invitations to concerts and sporting events. The program’s social media pages were redesigned so people could easily stay connected.
Fabian also strengthened and rebuilt ties with the local community — and continues to do so. “Gardner-Webb has been reestablished as a resource and a positive presence in the area. We’ve hosted numerous concerts, events, clinics, masterclasses and more where we invite local residents and schools to attend,” she explains. “I continue to adjudicate in the area to meet new band directors and put Gardner-Webb’s name back out there.”
This same level of commitment is brought into her classroom and rehearsals. By maintaining high expectations while also creating a supportive, energetic environment, Fabian’s students reach their potential and enjoy the journey along the way. Her approach focuses on five areas: 1) a sense of community, 2) an engaging process, 3) tailored approach for each student, 4) a love of performance, 5) be passionate and present.
