Ken Dattmore currently serves as a marketing manager with Yamaha Corporation of America, where he oversees marketing, promotion and music education efforts for all Yamaha stringed instruments. He is a native New Yorker and an alumnus of Bradley University, where he obtained degrees in Music and Business. Despite a career that spans over 30 years in the string industry, his primary instruments are tuba and trombone. During his youth he marched in Drum Corps for 7 years. In his off time, you will most likely find him attending a live sporting event.